Role title:

Digital Marketing Manager (Performance Media & Marketing Automation)

Location:

Colwyn House, Head Office (hybrid working currently)

Accountable to:

Head of Marketing

Direct Reports:

Digital Marketing Executives x 3

Main Purpose of the role:

We are looking for a Digital Marketing Manager to join our busy Marketing team at Colwyn House (hybrid working currently).

Reporting to the Head of Marketing, the role will be responsible for owning, managing and implementing the performance media and marketing automation strategy, utilising a range of digital channels and platforms to promote our Estate Agency and Lettings divisions. In addition, you’ll be overseeing our AI avatar production.

You’ll be managing and mentoring a team of Digital Marketing Executives to help deliver activity.

This an exciting and varied role that would suit an ambitious, experienced marketer, preferably with knowledge of performance media, marketing automation and content platforms.

Activities/Main Duties:

Operational

·         Performance Media:  Drive the performance media plans in conjunction with the business and wider digital marketing team, including:

o   Strategy, set up, testing and reporting of campaigns across Google, Bing, Paid Social, Aggregators and Affiliate platforms, etc. 

·         Marketing Automation:  Manage the use our marketing automation platforms to generate and send out targeted email/SMS campaigns to our customers and prospects. Testing, monitoring and reporting will be required to fully optimise all activity.

·         Avatars:  Oversee the set-up, implementation and optimisation of our dynamically-generated AI Avatar content.

·         Reporting:  Accurate and timely reporting with insightful, actionable commentary to drive KPIs and improve ROI.

·         Training:  Input into the Learning & Development teams’ creation and editing of guidelines, set-up documents across brands and training documents.

·         Websites: Optimise web content and apps in the context of improving performance media performance using our CMS systems. 

·         Design: Build effective relationships with our in-house design studio to drive the creation of digital assets across activity & campaigns.

·         People management: Manage and develop three direct reports.

·         Stakeholder management & Networking: Establish and build effective working relationships and an operating rhythm with key stakeholders within the business.

Success Measures

·         Meet agreed objectives and deadlines.

·         Optimise performance media, marketing automation and Avatar channels to have best return on ROI.

Role Specific Competencies

Operational

·         Great people management skills.

·         Excellent interpersonal and stakeholder management skills.

·         Commercial acumen on top of digital marketing skills.

·         Proficient in IT and Office package skills, particularly in the use of spreadsheets and databases.

·         Excellent project management skills.

·         Excellent time management and organisational skills.

·         Attention to detail & analytical mind.

·         Self-starter with a thirst for learning.

·         Ability to work to tight deadlines.

·         Demonstrate the ability to be proactive and creative.

·         Excellent customer service skills.

Experience

·         Ideally five years digital marketing experience, including performance media, marketing automation systems, content and brand management.

Qualifications

·         Educated to degree level.

·         Marketing qualification, e.g. CIM or equivalent is desirable